Photo: Boaz Arad (left), Ulrike Arens (right)
Art Music Denmark offers a 2-day workshop for classical musicians who want to strengthen their visibility and communication skills.
Would you like to get better at telling the story of your music in a way that captures attention – from the press, audiences, and potential collaborators?
We are pleased to announce a 2-day PR workshop for classical musicians, hosted by the renowned German PR agency for artists – an agency that works daily with some of the most prominent figures in the international classical music scene.
for artists is behind PR and communication strategies for artists and institutions such as Igor Levit, Renaud Capuçon, Joana Mallwitz, Festspielhaus Baden-Baden, Sony Classical Music, and Münchner Philharmoniker, and is among Europe’s leading agencies for classical music communication.
The workshop will take place on 20–21 January 2026, from 10:00 to 15:00 both days, at SOUND, located at RMC in Copenhagen.
The participation fee for the 2-day workshop is 150 DKK, and you can book your spot HERE.
Please note: limited capacity – available on a first-come, first-served basis.
Lunch and tea/coffee are included in the fee.
Who can participate?
The workshop is for classical musicians and ensemble leaders who wish to develop their professional profile and communication skills – whether you are a soloist, composer, ensemble musician, or conductor.
About the workshop
The 2-day workshop combines presentations, hands-on exercises, and peer exchange, providing participants with practical tools to work strategically with their communication and public image as classical musicians. The workshop will be held in English.
Over the course of two days, we will cover:
Participants are encouraged to submit questions or themes in advance, allowing the workshop leaders to tailor the content accordingly.
A more detailed schedule will be sent out to the participants closer to the workshop dates.
The workshop leaders
Ulrike Arens and Alessia Schumacher will lead the workshop from for artists.
Ulrike Arens has been the label manager of an international classical music production company based in Leipzig, Germany, for about six years. She was in charge of the product management and international distribution of the physical and digital releases. In 2016, she joined the for artists team as publicist and project manager.
Alessia Schumacher is a creative social media manager specialising in digital strategy in the classical music world and a freelance opera singer. She combines artistic sensitivity with strategic insight and an understanding of authentic storytelling, helping performers, ensembles, and organisations craft compelling online identities.
