The new digital toolkit nextcrowd is designed to strengthen work with audience development.
How do we reach new audiences? How do we build stronger relationships with those who already attend? And how do we translate good intentions about audience development into concrete action?
These are some of the questions that the new digital platform nextcrowd aims to help cultural actors explore further.
Art Music Denmark is behind nextcrowd, which is now launching as an open and practice-oriented toolkit for anyone working with audience development, hospitality, communication, and the development of stronger relationships between art, cultural institutions, and audiences.
The platform was created in connection with TUTTI#2, Art Music Denmark’s two-year education and development programme for music associations, small ensembles, and music festivals within the classical music scene. Here, participants work with audience development, strategic direction, hospitality, communication, and new ways of strengthening the relationship with audiences.
The tools on the platform were developed by RasmussenNordic in collaboration with Asbjørn Keiding, project manager for nextcrowd and TUTTI#2 at Art Music Denmark. The platform brings together knowledge, inspiration, reflection questions, and practical tools that can be used by cultural organisations, festivals, concert organisers, ensembles, associations, and other actors who want to better understand their audiences — and themselves as communicators.
On the platform, users can work with questions about target groups, communication, hospitality, strategic direction, audience journeys, and organisational anchoring. The material is particularly relevant for actors who want to develop their practice but may lack a shared language, a clear method, or concrete tools to move forward.
nextcrowd is free to use and available to anyone interested in audience development and audience-focused cultural work.
Visit the platform here: nextcrowd.dk
For further information, contact:
Asbjørn Keiding
Project Manager, Art Music Denmark
asbjoern@artmusicdenmark.org
+4551291379
