Photo: Andrej Grilc
At Art Music Denmark, we are pleased to announce an Open Call for participation in a unique network designed for small concert organizers, music associations, and festivals within the classical music scene.
The network focuses on audience development, improving communication strategies, and strengthening local partnerships to ensure a sustainable future for classical music and your organizations.
The network will host activities and meetings in both Eastern and Western Denmark to ensure broad participation and foster collaboration across regions. It is expected to launch in June 2025 and conclude in 2027.
Why Join the Network?
In recent years, many small concert organizers, music associations, and festivals have struggled to keep up with changing cultural consumption habits in Denmark. Despite these challenges, they continue to play a vital role in the classical music scene. This new network aims to equip participants with the necessary tools, knowledge, and strategies to enhance audience engagement and expand their reach. The overall goal of the project is to ensure that classical music thrives and evolves as an art form throughout Denmark.
The network will hold four annual meetings, each focusing on different aspects of audience development, strategic planning, and partnerships. Participants will also gain access to resources, expert insights, and mentoring programs that provide opportunities to experiment with new concert formats and strengthen their local presence.
Who Can Apply?
We invite music associations, festivals, and other small concert organizers with a focus on classical music to apply. Ideal applicants are those eager to improve their organizational strategies and audience engagement. Participants should be willing to dedicate their volunteer hours to developing and experimenting with new initiatives. In return, we offer dedicated instructors, inspiring meetings with like-minded peers, and a network with activities and gatherings in both Western and Eastern Denmark, making participation accessible to organizers across the country.
Program Details
Application Process
You can apply by filling out the form below. In the form, in addition to describing your activities, you will be asked about your previous experience with audience development, how you currently engage with your audience, and your organization’s ambitions for the future.
A jury consisting of representatives from Art Music Denmark’s Music Advisory Committee, a mentor representative, and a consultant from Rasmussen Nordic will evaluate the applications.
APPLICATION FORM
Application Deadline: May 7 at 11:59 PM
Timeline
April 1: Online information meeting
Spring 2025: Selection of participants
June 1, 2025: Kick-off meeting
August 2025 – June 2027: Active participation in network sessions and workshops
June 2027: Final report and evaluation
Reimbursement of Travel Expenses
If participation in mandatory meetings or similar activities requires travel exceeding 50 km round trip, Art Music Denmark will cover your travel expenses. Travel costs will be reimbursed based on the cheapest public transport option for a maximum of two people per organization.
Online Information Meeting
Would you like to learn more about Tutti #2? Join our online information meeting on April 1 from 16:00-17:00. For questions and registration, please contact: asbjoern@artmusicdenmark.org
The first part of the project, “Tutti – Bringing Music Closer to the Audience”, took place from 2021-2024 and was a collaboration between DEOO and Applaus. A comprehensive overview of the project’s insights during this period can be found on Applaus’ website HERE.
Tutti #2 is supported by the Augustinus Foundation and the Danish Arts Foundation.
