Art Music Denmark hires Maria Frej for a project about classical music associations

Photo: Mats Bäcker

Maria Frej, who’s had an extensive background as director in different roles in the music scene, will help Art Music Denmark to map and examine the classical music associations and their needs. The intention behind the project is to learn more about how we can strengthen those crucial concert scenes for classical chamber music in Denmark.

The classical music associations constitute an important job market for classical musicians and offer at the same time a unique geographical scattering of classical concerts across the country. The associations are often driven by volunteers and for a minimal economy, while nontheless presenting music programs of a high artistic standard. With a mapping of their level of activities, work with audiences etc., Art Music Denmark will examine how one can strengthen these important concert scenes for classical chamber music. Maria Frej will conduct a  questionnaire and a number of interviews with actors from the musical field, based on which she’ll deliver a report with facts and recommendations for future work with the topic.

Maria Frej is looking forward to engaging with the topic:

“I think it’s fun that I already in 2002 was part of the development of a report on “the conditions for concert performances with classical chamber music in Denmark” and that I’ve now been allowed to return to the topic and examine what has happened in the past 20 years.”

Regin Petersen, director of Art Music Denmark, tells:

“In the future, Art Music Denmark will focus on the Danish classical music association’s important role in the Danish music scene. In the coming months, we have the pleasure of temporarily adding Maria Frej to our organisation. Maria has a background as director in the classical music industry in Denmark and Sweden as well as extensive experience with organisational work and cultural policy. We’re looking forward to working with her.”

About Maria Frej

Maria Frej works as a freelance consultant in the music and cultural industry. Over the years, she’s worked in different chief positions in the music industry; as ensemble director, program director, administrative director, etc., while at the same time being actively involved in organisations, boards, municipal politics, etc. Until spring 2023, Maria Frej was administrative director and concerthouse-chief for Malmö Live and Malmö SymfoniOrkester, where she was responsible for the development of the venue with a strong strategic focus on audience development and local positioning. Prior to that, Maria Frej was program manager for Tivoli and responsible for, inter alia, Tivoli Copenhagen Phil and Tivoli Big Band.

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